#HewBeauty

On January, 22, 2016 Lleyton Hewitt played his last singles match at the Australian Open. To celebrate the occasion the #HewBeauty app was created. The app pulled in live tweets using the HewBeauty hashtag and generated six mosaics depicting classic Lleyton Hewitt on court poses. Once each mosaic was full with messages another was unlocked until all six were complete. Users could click on each tile in the mosaic to find their message of support. The site crashed halfway through the 2nd set due to the volume of incoming tweets!